In 2012 when our company went through the transformation from Houweling’s Hot House to Houweling’s Tomatoes we developed our current logo, incorporating our new company slogan “MASTERY UNDER GLASS” and my signature. These elements were included in the design to represent my personal commitment and expectations for the tomatoes and cucumbers that bear my family name.
Within the produce industry and specifically the Greenhouse Produce industry it is quite common to re-pack product from other growers and shippers into your own brand. In re-launching Houweling’s Tomatoes we made the conscious decision and firm commitment to focus on Houweling’s grown product under the Houweling’s label. When you purchase a Houweling’s branded product unless identified otherwise, it was grown in one of our farms in Camarillo, CA, Delta, BC and soon to be Mona, UT.
Houweling’s focus on transparency is just one part of what Mastery Under Glass stands for. It also represents our commitment to our people, the communities we operate in, the environment and of course growing and harvesting the best tasting tomatoes in the world.
I am proud of our company and this commitment to the future success and growth of Houweling’s. Thank-you for your ongoing support.
With my sincere regards,
